In 1987 at the annual McDonald's marketing meeting, he was recognized for his accomplishment with a full-size bronze replica of the Happy Meal box with the following inscription: McDonald's Happy Meal 10th Anniversary 1977-1987 The only thing more exciting than eating a whole fast-food meal from McDonald’s as a kid, without fear or guilt of being unhealthy, was the concept of getting the season’s newest surprise toy from a box. McDonald’s promotional materials take a plethora of forms and fulfil a number of functions. At participating McDonald’s. They’re not “off-the-shelf” toys made by anyone else. She created what she called the "Menu Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants. [14], A class action lawsuit seeking to ban Happy Meal toys in California was filed in 2010. While they were initially cheap items such as a Frisbee or ball, they have gradually been replaced with increasingly sophisticated toys, many of which are a tie-in to an existing TV series, film, video game or toy line. With 12 books in the collection, you’ll explore distant lands and learn about different creatures across the globe from the past … *Indicates a required field. When the Happy Meal was launched in 1979, the toys were a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser. 13 minutes ago McDonald’s is teaming up with Disney for some magical Happy Meal toys! The concept was eventually brought to the attention of McDonald's management in Chicago. McDonald’s will sell a “Surprise Happy Meal” in 90 countries that will include the throwback toys beginning today, Thursday, November 7, through Sunday, November 11. Thank you for bringing the Happy Meal, a bold idea, to the McDonald's System. The Happy Meal contains a main item (a hamburger, cheeseburger or small serving of Chicken McNuggets), a side item (French fries, apple slices, a Go-Gurt tube or a salad in some areas) and a drink (milk, juice or a soft drink). Discerning the popularity of the kids' meal, McDonald's introduced its Happy Meal in 1978, and other fast food corporations, including Burger King, followed suit with their own kids' meals. He then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with the McDonald's Golden Arches for handles. A Brief History of McDonald’s Halloween Buckets by Alyse Wax October 31, 2019, 2:00 pm Virtually everyone has memories of getting McDonald’s Happy Meals when they were a kid. While supplies last. Snort the Red Bull // Value: $6300. "Given the problem with poor nutrition in children and childhood obesity, yo… Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. https://en.wikipedia.org/w/index.php?title=Happy_Meal&oldid=995630347, Wikipedia pages semi-protected from banned users, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 December 2020, at 01:58. https://kidsmeal.fandom.com/wiki/McDonald%27s_Happy_Meal_(USA)/List_of_toys?oldid=14632, E.T. While stocks last. Recently, we’ve seen McDonald’s release some cool Pixar keychains, as well as some interesting (potentially terrifying) Marvel toys.. Some of … Happy Meal toys are tested continuously. A list of McDonald's Happy Meal toy promotions from 1979 to the present day in the USA. The choice of items changes from country to country and may depend on the size of the restaurant. The redesigned meals will contain a smaller portion (1.1 ounces) of fries, along with the apples. Get ready for adventure with SOUL Happy Meal® toys at McDonald’s®. [2][3] The concept was eventually brought to the attention of McDonald's management in Chicago. https://kidsmeal.fandom.com/wiki/McDonald's_Happy_Meal_(USA)/List_of_toys toys (November/December), Dragon Booster/Strawberry Shortcake toys (January/February), Pirates of the Caribbean: Dead Man's Chest toys (July/August), Take the Mario Challenge toys (September), Lego Bionicle/Disney's The Little Mermaid toys (September/October), Hot Wheels/Barbie and the 12 Dancing Princesses toys (October/November), Yu-Gi-Oh GX/Littlest Pet Shop toys (December/January), Nickelodeon's Catscratch toys (January/February), Wow Wee Robotics/My Little Pony toys (February/March), TMNT/Madame Alexander: The Wizard of Oz toys (March/April), Hello Kitty/Fly Wheels toys (July/August), Legion of Super Heroes/Build-A-Bear Workshop toys (August), Hot Wheels/Myscene toys (September/October), Shrek the Third on DVD toys (November/December), Lego Bionicle/Strawberry Shortcake toys (December/January), Alvin and the Chipmunks movie toys (December), El Tigre/FurReal Friends toys (January/February), The Spiderwick Chronicles toys (February/March), Pirates and Princesses toys (March/April), Transformers Animated/Littlest Pet Shop toys (June/July), Star Wars: The Clone Wars toys (August/September), Lego Batman: The Video Game/Madame Alexander: The Wizard of Oz toys (September/October), Hot Wheels/Barbie toys (October/November), Madagascar: Escape 2 Africa toys (November/December), Lego Bionicle/My Little Pony toys (December), Digi Sportz/Hello Kitty toys (January/February), The Spectacular Spider-Man/Littlest Pet Shop toys (February/March), Night at the Museum: Battle of the Smithsonian toys (May/June), Ice Age: Dawn of the Dinosaurs toys (June/July), Ty Teenie Beanie Babies plushies (July/August), Lego Racers toys/American Girl books (August), Bakugan/Build A Bear Workshop toys (September/October), Nerf toys/Strawberry Shortcake notebooks (October), Astro Boy/My Little Pony toys (October/November), Alvin and the Chipmunks: The Squeakquel toys (January), The Penguins of Madagascar toys (January/February), How to Train Your Dragon toys (March/April), Hot Wheels: Battle Force 5/Barbie toys (April/May), Marvel Heroes/The Littlest Pet Shop toys (July/August), Batman: The Brave and the Bold/Madame Alexander toys (August/September), Star Wars: The Clone Wars/Strawberry Shortcake toys (September/October), Mr. Other markets followed and the national roll-out happened in 1979. In 1979 McDonald's rolled out the U.S.'s first Happy Meal. [7] In 1992, McDonald's withdrew their range of Happy Meal toys for the film Batman Returns, after complaints from parents that the film was unsuitable for children. The package is the key!" The Circus Wagon Happy Meal, as it was originally known, launched in the United States in June 1979. The choice of items changes from country to country, and may depend on the size of the restaurant.In most countries, McDonald's introduced a healthy option to the Happy Meal. [1], In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala. the Extra-Terrestrial posters (June), The Real Ghostbusters School Supplies (September), Mattel's Totally Toy Holiday toys (December), Happy Birthday Happy Meal Train toys (June), Mickey & Friends Epcot '94 Happy Meal Adventure toys, Aladdin and the King of Thieves toys (August 10-September 12), 101 Dalmatians toys (November 27-January 2), The Hunchback of Notre Dame toys (March 7-April 3), The Little Mermaid toys (November 28-December 25), 101 Dalmatians toys (December 26-January 29), 101 Dalmatians the Series toys (December 26-January 29), My Little Pony/Transformers Beast Wars toys (March 27-April 16), Disney's Animal Kingdom toys (April 24-May 21), Hot Wheels/Barbie toys (August 14-September 10), Disney Video Favorites toys (September 11-October 1), Ronald and Pals Haunted Halloween Nerds Candy Dispensers (October 9-October 29), The Lion King II: Simba's Pride toys (October 30-November 26), A Bug's Life toys (November 27-December 24), Mulan on DVD and Video toys (January 29-February 25), Winnie the Pooh: Sing-A-Long With Pooh Bear clip-ons (February 26-March 25), Mystic Knights of Tir Na Nog toys (April 23-May 20), Ty Teenie Beanie Babies toys (May 21-June 17), Hot Wheels/Barbie toys (August 13-September 9), Doug's 1st Movie toys (September 17-October 14), Toy Story 2 toys (November 26-December 23), An Extremely Goofy Movie toys (February/March), Power Rangers: Lightspeed Rescue (April/May), Fingerboard/Hello Kitty toys (July/August), The Tigger Movie backpack clips (August/September), Hot Wheels Toys/Barbie toys (September/October), The Emperor's New Groove toys (December 15-January 11), Buzz Lightyear of Star Command toys (January 12-February 1), Disney's House of Mouse toys (February 2-22), Robo-Chi Pets toys (February 23-March 29), Atlantis: The Lost Empire toys (June/July), LEGO Bionicle/Diva Starz toys (September), Snow White and The Seven Dwarfs toys (September-October), Peter Pan in Return to Neverland toys (February), The Many Adventures of Winnie the Pooh (May), Sonic the Hedgehog handheld games (June 27-July 24), Madame Alexander toys/Stretch Screamers toys, Hot Wheels/Polly Pocket toys (August/September), Brother Bear toys (Late October/November), Power Rangers: Dino Thunder/Disney Princesses (December/January), The Lion King 1 1/2 toys (February/March), 25 Years of Happiness Ty Teenie Beanie Babies toys (June/July), Madame Alexander toys/Aladdin toys (October/November), Sonic the Hedgehog handheld games (December 3-27), Dave the Barbarian/Lizzie McGuire toys (December/January), Duel Masters/My Little Pony toys (January/February), The Adventures of Sharkboy and Lavagirl in 3-D toys (June), Hot Wheels toys/Barbie in the Magic of Pegasus toys, Tak: The Great Juju Challenge toys/Madame Alexander toys, Walt Disney Park and Resorts toys (September/October), Power Rangers/W.I.T.C,H. McDonald's Happy Meal toys, for the most part, managed to avoid attracting much controversy until 2010, when San Francisco Supervisor Eric Mar introduced an effort to ban toy giveaways that entice children to eat food that was "unhealthy." Consumers had to buy numerous meals in order to complete the set. In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids. Happy Meal and Happy Meal box design are owned by McDonald's Corporation and its affiliates. McDonald’s Happy Meal Toys – April 2020 – TY Beanie Boos / Fast and Furious McDonald’s Happy Meal Toys – April 2020 – Rise of the Teenage Mutant Ninja Turtles / Pikmi Pops McDonalds Happy Meal Coloring Sheet – Trolls World Tour Starting today, November 17, Happy Meal toys featuring Mickey Mouse and friends are now available at participating McDonald’s locations. In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala. We have been rigorously testing and re-testing our Happy Meal toys for decades. The company gave the development of the product to Bob Bernstein, who then came up wit… Web. Books or toys are offered in sequence. All Happy Meal toys are made exclusively for McDonald’s by McDonald’s own safety-approved suppliers. The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline. Happy Meal® - Fun & Toys in Every Meal | McDonald's UK 365 In light of local and national government regulations, opening hours and services are variable and subject to change. Ask which book or toy is available. McDonald's Corporation It's all about the toys. [8], In July 2011, McDonald's announced plans to make Happy Meals healthier, including the addition of apples. In Canada, the promotion prior to the Happy Meal was called the "Treat of the Week", where a different toy was available free on request each week. Over the years, McDonald's has worked to provide healthier options for kids by reducing calories, saturated fat, and sugar in Happy Meals. It's a really blatant strategy," says Marlene Schwartz, director of the University of Connecticut's Rudd Center on Food Policy and Obesity. Develop a deeper love for reading as a family and bond over the fun of story time when you choose from a book or toy in every Happy Meal ®. September, 1987, Often, the Happy Meal is themed to promote a family-oriented film. Each of these 10 toys … If you have a small collection or a large collection selling these toys will not only make other collectors happy it will give you a little extra spending money. Starting today, December 15, Happy Meal toys featuring characters from Disney-Pixar’s Soul are now available at participating McDonald’s locations. The board overturned the veto of Mayor Gavin Newsom on November 23, 2010 to pass the law. The meal included a hamburger or cheeseburger, fries and cookies. Eager to know which Happy Meal toy you're going to get in your next order? Applegate, Jane W. (October 23, 1988). [12] The law has been ridiculed by the satirical news program The Daily Show. Head to Your Nearest Participating Restaurant on November 7 to Find Out Which Toy Will be Yours. As the 1980s rolled in, McDonalds Happy Meal Toys reflected a wide variety of pop culture interests, including Kellogg’s Rise and Shine for Breakfast toys (with free cereal samples), Dungeons & Dragons books and game table; video-game themed toys (Pac-Man, Donkey Kong Jr, and Super Mario Brothers). But now, whether you’re stopping by the new solar powered McDonald’s on Disney property or just the McDonald’s that’s closest to you, you can pick up some AMAZING Happy Meal Toys themed to Disney attractions! "When you put a toy in a meal, you're obviously marketing it to children. [6] The packaging used for the Star Trek Meal consisted of various images and games related to the film, as well as a comic strip adaptation of the film. In 1997, Ty quietly replaced their red bull named Tabasco with a … Explore the latest arrivals and details about McDonald's Happy Meal toys. toys (December), Paul Frank toys/Adventure Time toys (January/February), Skylanders: Swap Force/My Little Pony: Rainbow Power toys (March/April), Pokemon X & Y toys/American Girl Isabelle toys (May/June), How to Train Your Dragon 2 toys (June/July), Mario Kart 8 toys/Ty Teenie Beanie Boos toys (July/August), Hot Wheels toys/Barbie toys (August/September), Madden NFL 15 toys/Littlest Pet Shop toys (September), HexBug toys/Monster High toys (September/October), The Book of Life Halloween pails (October), Max Steel/Hello Kitty 40th Anniversary toys (October/November), Spy Gear/Flutterbye Fairies toys (November/December), Teenage Mutant Ninja Turtles tops/Sweethearts Plush (January/February), Team Hot Wheels toys/Barbie: Life in the DreamHouse toys (March), Transformers: Robots in Disguise toys/My Little Pony: Equestria Girls (April/May), Skylanders: Trap Team toys/Littlest Pet Shop toys (May/June), Batman Unlimited toys/Monster High toys (July/August), Monster Jam toys/Hello Kitty toys (August/September), Pokemon Omega Ruby/Alpha Sapphire toys/Build-a-Bear Workshop toys (November/December), Raving Rabbids toys/Shopkins toys (December/January), Step-It Activity Bands (August/September; these were recalled after multiple complaints about skin burns), Justice League Action toys/DC Superhero Girls toys (September/October), Barbie Fashionistas toys/Hot Wheels toys (March/April), Pokemon Sun & Moon/Hello Sanrio (November/December), Happy Meal Holiday Express (December/January), Happy Meal 40th Anniversary Throwback toys (November), Fast & Furious Spy Racers/Spirit Riding Free toys (early to late February), Disney and Pixar Celebration plush (late July/late August), Jurassic World: Camp Cretaceous toys and books (September/October), Marvel Studios Heroes toys (October/November), Mickey & Minnie's Runaway Railway toys (November/December) (later recalled due to the coupons have the overdue expiration date) (were brought back later without the coupons). Take your favorite fandoms with you and never miss a beat. To Robert A. Bernstein, Bernstein-Rein Advertising Kids Meal Wiki is a FANDOM Lifestyle Community. Whether we like it or not, McDonald’s has become a massive cultural force – most of us can name its products without having to consult a menu. [9], In 2014, McDonald's introduced a mascot to Happy Meals in the United States named as Happy, who originated in France as early as 2009. Your insight and conviction truly has made McDonald's a fun place for children for the past 10 years! Olly Richards (September 1992). The company gave the development of the product to Bob Bernstein, who then came up with the idea for the Happy Meal.[4]. In 1982, McDonald's recalled Happy Meal toys because they could have been dangerous to children under three years of age. Since then, the children's meal and toys have become a staple for the giant fast-food brand. Happy … [11] This promotion continued after the Happy Meal was introduced in 1979 while Happy Meal toys have also become increasingly elaborate in recent years. Some fast food corporations considered youngsters their "most important" customers, owing to the success of the kids' meal. Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier. Inside the box would be a burger, small fries, packet of cookies and a surprise gift. McDonald's is eliminating a four-decade-old deal with its franchisees that subsidized the price of Happy Meal toys for customers. Since the pandemic has made it harder to go to Disney World, McDonald’s … 7 Mar 2011. [13] McDonald's circumvented the ban by charging 10 cents for the toys. The "meal" is not what makes the Happy Meal happy. [16], United States Patent and Trademark Office. History. They called in nationally known children's illustrators and offered them the blank slate of filling the box's sides and tops with their own colorful ideas from art to jokes to games to comic strips to stories to fantasy: whatever they thought might appeal to kids, at least eight items per box. Purchase happy meal items from McDonald's. In some countries, the choices have been expanded to include items such as a grilled cheese sandwich (known as a "Fry Kid"), or more healthy options such as apple slices, a mini snack wrap, salads or pasta, as one or more of the options. Now available through January 11th. A small drink would accompany these items. The first kids' meal, Funmeal, emerged at Burger Chef in 1973 and succeeded. The Happy Meal did not introduce the practice of providing small toys to children. Reactions were mixed, with criticism that the mascot's design was too frightening.[10]. Included in each happy meal is a small toy usually suitable for children ages 3 and up. That could mean pricier Happy … "Trouble in Gotham", "Sliced apples sold to McDonald's, Burger King and grocery chains recalled for Listeria", "Creator of the Happy Meal Says KC Makes Him Happy", "McDonald's to put 'Fish McBites' in Happy Meals", "Why McDonald's Is Loving the Creepy New Mascot Everybody's Bashing", "25 of the Coolest McDonalds Happy Meal Toys from the 1980s - TechEBlog", "San Francisco Overrides Mayoral Veto, Bans Happy Meals with Toys", "McDonald's finds a way around San Francisco's 'Happy Meal ban, "McDonald's Can Keep Happy Meal Toys, Court Rules", "Chile bans toys in children's meals to try to fight obesity". Ask about our special toys for children under 3. She created what she called the "Menu Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants. This is a list of lists of McDonald's Happy Meal Toys by country. Children have always been able to choos… He had often noticed his young son at the breakfast table poring over the various items on cereal boxes and thought, "Why not do that for McDonald's? McDonald's Happy Meal Toys are popular collector's items. Trademark #113678. , 1977. At participating McDonald's restaurants. A "Happy Meal" is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. Bernstein then named it the Happy Meal and it was successfully introduced with television and radio spots and in-store posters in the Kansas City market in October 1977. https://www.youtube.com/watch?v=gG9NpQ8QPzE Playtime in the McDonalds unboxing Happy Meal toys surprise. The Happy Meal contains a main item typically a hamburger, cheeseburger, or small serving of Chicken McNuggets, a side item french fries, apple slices, or a salad in some areas, and a drink milk, juice, or a soft drink. The law, urged in part by an increase of childhood obesity in the United States, would allow toys to be included with children's meals that have less than 600 calories and less than 640 milligrams of sodium, contain fruits and vegetables, and include beverages without excessive fat or sugar. Potato Head Halloween Pails (October), Transformers/Hello Kitty toys (November/December), Tonka/My Little Pony toys (January/February), Hot Wheels Battle Force 5 Fused/Barbie toys (February/March), Young Justice/Littlest Pet Shop toys (March/April 7), Batman: The Brave and the bold toys/Zoobles toys (April 29-May 26), Pokémon Black & White toys/Liv toys (June 17/July), Star Wars: The Clone Wars/Strawberry Shortcake toys (July), Ben 10: Ultimate Alien toys/Twinkle Toes toys (August/September), Power Rangers Samurai toys/iCarly toys (September/October), Bakugan toys/Hello Kitty toys (November/December), Alvin and the Chipmunks: Chipwrecked toys (December), Star Wars Episode 1 in 3-D/Build-a-Bear Workshop toys (January/February), Transformers Prime/My Little Pony toys (March), Green Lantern: The Animated Series toys/Squinkies toys (Late March/April), Madagascar 3: Europe's Most Wanted toys (May/June), Pokemon: Black/White toys/Zoobles toys (June/July), Ice Age: Continental Drift toys (July 6-26), Power Rangers Super Samurai/Paul Frank toys (August/September), Hotel Transylvania toys (September/October), Young Justice fingerboards/Littlest Pet Shop toys (November), Rise of the Guardians toys (November/December), Teenage Mutant Ninja Turtles toys/Moshi Monsters toys (December), Transformers Prime toys/Hello Kitty toys (January/February), HexBug toys/Barbie in the Pink Shoes toys (February/March), Skylanders: Giants toys/Fijit Friends Shimmies toys (April), Team Hot Wheels/Twinkle Toes toys (June/July), Power Rangers Megaforce toys/Justice toys (August/September), Beware the Batman toys/The Wizard of Oz toys (September/October), Angry Birds Star Wars/Monster High Halloween Pails (October), NFL Rush Zone toys/Build-a-Bear Workshop toys (November/December), Teenage Mutant Ninja Turtles toys/Furby Boom! It was circus-wagon-themed and came with the standard hamburger or cheeseburger option, … The McDonalds Happy Meal toys were first introduced in June of 1979 and marked a new era for McDonalds stores everywhere. Bernstein received Trademark #1136758 (Serial #73148046)[5] for his idea in 1977 which he assigned to his valued client, McDonald's Corporation, on June 10, 1980. Give us your details and be the first to know about all the latest Happy Meal® news, toys and exclusive competitions via our newsletter. [15], In Chile, the Happy Meal, along with kids' meals at other fast food chains, will no longer include free toys, in response to a law banning such toys in a move to prevent obesity. McDonald’s Happy Meal Toys – April 2020 – TY Beanie Boos / Fast and Furious McDonald’s Happy Meal Toys – April 2020 – Rise of the Teenage Mutant Ninja Turtles / Pikmi Pops McDonalds Happy Meal Coloring Sheet – Trolls World Tour A small toy is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. On February 4, 2013, McDonald's announced that Fish McBites (fried Alaskan pollock, the same fish used in Filet-O-Fish) would be added as an entree, which would run until March, intended to coincide with Lent. Those glorious, surprisingly well-made and collectible toys. "Food for Tots". Mega Happy Meal (March) (During this time, McDonald's held an instant win game with each Happy Meal, this promotion served as a "clean up" for McDonald's inventory of left over and unsold toys) My Little Pony Friendship is Magic dolls for girls/The Avengers (2012 movie) action figures for boys (May) These goodies that come with meals meant for kids became a favorite menu item everywhere, with both parents and children waiting in anticipation what new toys Ronald would have for them. McDonald's introduced its Happy Meal in the US in 1979. Part of McDonald’s success can be attributed to its ruthless self promotion. On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children's meals sold in restaurants must meet certain nutritional standards before they could be sold with toys, to reduce triggering of childhood obesity. Most important '' customers, owing to the present day in the US in 1979 on the size of restaurant. 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'S mcdonald's happy meal toys history Fernández de Cofiño began working with her husband operating McDonald 's management in.... Your next order filed in 2010 a marketing tie-in to an existing television,... Sold at the American fast food corporations considered youngsters their `` most important customers. The Meal included a hamburger or cheeseburger, fries and cookies conviction truly has made McDonald 's June... 'S circumvented the ban by charging 10 cents for the giant fast-food brand Meal '' which! ( 1.1 ounces ) of fries, along with the apples June of 1979 and marked a new era McDonalds... Filed in 2010 contain a smaller portion ( 1.1 ounces ) mcdonald's happy meal toys history fries, packet of cookies and surprise..., fries and cookies its franchisees that subsidized the price of Happy Meal and toys have become a staple the. Corporation and its affiliates that subsidized the price of Happy Meal toys popular...

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